Keyword Research: Learning From the Competition
Doing your homework on what is relevant to your Joomla websites can make a lot of difference in the road to higher rankings. One aspect you should definitely look into is identifying the kind of keywords you should be focusing on. This requires knowledge of what is trending on the internet, and that's going to be based on what people are actually using on search engines to find what they are looking for.
One really good trick you can try is looking at your competitors websites and checking out the kind of keywords they are using for their own SEO. Chances are, you will find a company from your industry that is already been on top of the search engine ranks. Alternatively, you can look at specific brands or companies that you want to directly compete with.